At Yesmama, we believe providing much-needed vital health information and psychological/social support to pregnant mothers and new moms especially among underserved populations is critical to improving maternal and newborns.
Our recent survey with 832 active users who responded shows 70% increase in health literacy rate, 62% increase in cases of Show up for immunization/antenatal care and most importantly reduction in maternal and new born deaths.
Every 5 minutes, a pregnant woman dies as a result of preventable causes which can be averted through proper health education, Pregnancy guides ,follow up and antenatal care in Nigeria. About 260,000 newborn lives are also lost yearly in Nigeria alone due to vaccine-preventable causes. Numbers of mothers and Newborn lost in the last decade is larger than the population of France, Germany, Holland all put together.
Many new and expectant mothers lack access to preventive health education; social support services that will help survive harsh and poor economic realities. Most also fail to attend antenatal care thereby increasing childbirth risk and complications by 55 percent.
Yesmama founder was a Chief Operations Officer for a health start up that provides free medical consultations online and via mobile calls. But he quickly realized that the people that need health services more are rural dwellers and especially rural pregnant women.
He realized a huge gap in health literacy, social and psychological support for mothers. Many mothers skipped antenatal care and immunization schedules. With an average of 400 mothers per day in health facilities, Nurses and health workers were unable to deliver individualized follow-up or quality feedback to their patients, and collecting meaningful data to understand mother’s core needs was nearly impossible therefore there was a big barrier between health workers and mothers. The result was unpleasant. Many cases of maternal and neonatal mortalities were recorded due to avoidable complications.